According to July 2008’s PM Network,
sales of Quaker’s oatmeal bars
jumped 38%
the year following
their name change from
Breakfast Squares
to
Oatmeal To Go.
Why?
Because consumers responded better
to a name mirroring the convenience
of the product.
When you can,
take the guesswork out of
what your product does.
Put the benefit in the name.