Skipping The Red Carpet

Academy Award organizers are asking
stars to skip the red carpet
and use a secret entrance
hoping this will boost show viewers.

This won’t happen.

Why?
Because no intelligent star would agree to it.

Stars are compensated more
for walking the red carpet
than they are for taking part in the show.
Designers give them free dresses,
jewellers lend them jewels,
and advertisers listen for their names to be mentioned.

The stars are there FOR the red carpet,
not for the ceremony.

There are other ways to increase viewership.
Don’t ask someone to work against their own interests.

Published
Categorized as Marketing