A fellow author is hosting a seminar.
She asked for donations.
I donated coupons
(glossy, with my cover and blurb)
for a free eBook.
One for each participant.
The author asked how I could afford it.
Easy.
Although all of the coupons will be looked at
(often in the dead moments before class),
very few will be redeemed.
The promotional win is in putting my cover
in front of the participant.
Redemption is not the true measurement
of a coupon’s success.
Awareness is.