The Four Hour Work Week
has prompted a rush of delegation
via personal assistants.
Some people feel you can delegate everything.
I disagree.
A buddy has a book coming out.
I was excited about it
until
I got an email from his very nice personal assistant
talking about ways I could help
with the book launch.
The assumption was that based on our relationship,
I would help.
The issue is
I have no relationship with this assistant.
None.
And my buddy didn’t value our relationship enough
to tell me his assistant would be handling
the book launch.
Your contact list and your relationships
are too important to delegate.