What no manufacturer will tell you
is that a little leakage is a good thing.
The No Name Colas keep cost conscious consumers
drinking cola.
When consumers have more money,
they move up to Pepsi or Coca-Cola.
Illegally copied eBooks increase awareness,
helping with the marketing of authors and novels.
Knock off purses give the impression
that ‘everyone’ has one.
The issue is not with leakage,
the issue is with the extent of leakage.
How to control that?
Give the consumer a reason
to prefer the original.