When I hear about times being tough
and about businesses being cost conscious,
I scoff.
Why?
Because a 30 second advertising spot
in yesterday’s Super Bowl
cost $3 million
and some advertisers,
including Anheuser-Busch,
consider that a bargain.
When businesses talk about being cost conscious,
that means they don’t waste money,
not that they don’t spend money.
Ensure that your product adds value.