200 years ago today,
poet Edgar Allan Poe was born.
Why is this important?
It isn’t…
unless you have a tie-in product
to market.
Then you should be promoting the heck out of it,
leveraging this significant anniversary.
It makes your product even more newsworthy,
increasing your odds
that the media will pick up
on your press releases.
Note: Remember to distribute press releases
well in advance of the actual anniversary.