Marketing Jive has come out
with the top marketing buzzwords
for 2008.
The number one?
User intent.
What that means,
I have no freakin’ idea
and I’m betting prospects think the same.
I like these lists
because before sending out promo material,
I double check
to ensure I’ve used
NONE of the words on it.
Buzzwords are dead space.
Either they mean nothing
or they are so overused
readers skip over them.
Don’t use them.