M.J. Rose has a great post
talking about how publishers
should let authors know
they’re slashing marketing budgets.
My response?
Publisher marketing should be gravy.
The core marketing should be author led
(led – that doesn’t mean the authors do it themselves).
The authors should always have a direct link
to bookstores and readers.
THAT is Apple’s success secret.
There are more innovative products out there.
There are better leaders than Steve Jobs.
But what Apple does right
is stay in direct contact
with a core group of users.
Contact lists are gold.
Customer contact lists are priceless.