Emotion sells.
Every marketer knows that.
But it is important to know
what emotion sells best
with each target market.
Most times it is not the obvious answer.
(Why insider experience helps)
Many outsiders to the romance genre think
the emotion romance novels sell is
love.
It isn’t.
It is hope.
The hope that love can conquer all.
That problems can be solved.
That happiness can be found.
That one chance meeting
can change a life for the better.
Books missing that component
miss with readers.
Know your customer’s emotional trigger.