Making a decision is tough for prospects
so don’t force them to make a decision
about what free gift to accept.
As Bob Stone and Ron Jacobs state in
Successful Direct Marketing Methods
“offering a selection of gifts of comparable value
usually reduces response.”
Offer one free gift
for each level of participation.
Do free gifts increase sales?
The right gift can increase sales by 25%.
Or it could become the product
being sold.
David McConnell offered a custom made perfume
as a free gift with a purchase of his books.
The perfume was so successful,
he started selling that instead
and Avon was born.