I see it all the time in investing.
An analyst says buy
and a junior jammer investor buys.
The issue is…
she then doesn’t know when to sell.
That is how it is with new product development.
An industry leader comes out with a product,
a response to changing consumer demand.
Competitors see the leader making sales
and follow suit.
But if they don’t truly understand
WHY consumers are buying the product,
these companies are doomed
to always follow.
And sometimes
following too slowly leads to disaster.
If you’re going to have me-too products,
make sure you have a me-too knowledge base.