When facing the choice between
a 15 second ad
and a 30 second ad,
go short.
Why?
Because,
according to ARS Group,
although 15 second ads
are traditionally just over 1/2 the cost
of a 30 second ad,
they are 3/4’s as effective.
And, of course,
now is the time to negotiate those costs
down even more.
During a recession,
all advertising goes on sale.