A loved one is a manager
of a department store
in a mid sized town.
The town is dying,
with all the main employers shutting their doors
this year
resulting record unemployment,
yet her store saw its highest profit
this past holiday season.
How?
The manager monitored everything,
adjusting orders daily
based on the sales the day before.
If they were out of stock,
they sold the product anyway
and then delivered it.
They delivered it
via employees
living close to the customer,
allowing employees to play Santa,
and
reinforcing the store’s place
in the community.
They even pulled a Miracle on 34th Street.
After gently explaining
that Apple gave their best deals
to the large multi-nationals
and not to local stores,
iPod seeking customers were directed to Wal-Mart.
The sales are there
but they aren’t going to come to you.
You have to go out
and grab them.