I keep hearing
TV is dying.
Maybe.
Maybe not.
According to
The Boomer Century 1946-2046,
the average retiree watches
43 hours of tv a week.
That’s over 6 hours a DAY.
What does that mean?
If that trend holds
with the boomers approaching retirement,
we’ll be looking at a boom
in viewership.
That is,
if the networks produce content
this demographic wants to watch.
What about advertisers? Even the Boomers have PVRs. I have seen numbers like 22% in some cities, and 50% will own them by 2020…
Not dead…but perhaps advertisers need to reconsider HOW they use the medium.