I have a monthly contest on my writing site.
Every month,
I email my list about the contest.
This month,
I helped organize a contest on another site.
When talking about promotion,
a co-author told me
she didn’t want to ‘spam’ her list
to talk about the contest.
I ‘spammed’ my list.
I told my readers
that I knew they loved contests
and I loved this specific contest
I helped organize
so I thought they might love it too.
I got emails THANKING me for the heads up.
It is not spam
if your list wants the information.