I walked around the neighborhood
this past week
at 10am on a Monday
and was surprised
at how many stay-at-home people
there were.
I shouldn’t have been.
In October 2008, there were
75 million people
not in the workforce
and not looking for work.
This could be for a number of reasons,
education, retirement, raising a family,
writing a novel.
That’s 25% of the population.
HUGE opportunities.
This demographic provides
unique marketing, sales and product design
possibilities.
Keep them in mind.