Remember the gloom and doom
about Black Friday
for retailers?
Didn’t happen.
Sales were up 7.2%
But, but, but
the NRF protests,
don’t expect it to last.
The sales increase for 2008
is expected to be
only 2.2%.
Only.
Since when is an INCREASE
in sales
a sky is falling scenario?
If your own sales aren’t where they should be,
don’t blame the consumer.
Look internally.