I went into a store to buy
a set of hose.
The hose section was beautifully organized.
The packages were lined up in custom sized bins.
Opened packages were discarded.
The store price tags were all neatly affixed
to the top right hand corner
of each package…
… right over the size information.
So customers had to peel off the price tags
with their fingernails
in order to find out
that critical piece of information.
I couldn’t be bothered.
I bought my hose at another store.
I’ve seen price tags over back cover copy on books.
I’ve seen price tags over UPC codes
(so the product wouldn’t scan).
I’ve seen price tags over warning labels for children’s toys.
Train your employees
on the proper placement of price tags.
Poor placement will lose you sales.