You see it on
Flip That House
all the time.
A flipper,
instead of thinking of
what her ideal buyer wants,
uses her personal tastes
with the house.
When the house gets put up for sale,
these personal tastes
decrease, rather than increase,
the price.
That is why I like to recruit
people as similar as possible
to my ideal customer
as sounding boards.
I’ll ask them ‘would you like this?’
If they say ‘yes,’
I go ahead.
If they say ‘no,’
I don’t.
It takes most of the guesswork out of decisions.