Feeling Rich

With the economic troubles dominating the news,
consumers are being told to
pinch pennies
and cut indulgences.

People don’t like to cut their indulgences.
It makes them feel poor.

That disconnect creates an opportunity
for the smart marketer.

How?

Treat your best customers.

This could be as inexpensive
as sending them a piece of rich chocolate
or organizing a wine and cheese information night.

Make them feel rich.