If you sell or market or deal
with the opposite sex,
Leadership And The Sexes
by Michael Gurian and Barbara Annis
is a must read.
One of the insights?
Men protect the system.
Women protect the individual.
That’s why men have less issues
severing weak links.
They sacrifice the individual
to save the team.
Women do also.
That is necessary in business.
But usually with more misgivings.
Oh, and a key point in the book?
Women don’t need to become men
to be successful.
They should understand them though.