We often forget
that corporations consist of people
and
people are not rational.
They prefer buying from friends,
regardless of costs.
They like to earn bonuses
and will manipulate numbers to do that.
They only put the company first
when they personally gain from it
(that gain can be pride, financial, etc).
As business leaders,
one of our jobs is
not to fight it,
but
to align employees’ personal agendas
with the company’s.
Make the irrational choice
the rational one for the company.