Dosh Dosh has a great post
on how email marketers (i.e. spammers)
leverage the power of the familiar.
2.28% of all emails in July
had Angelina Jolie in the subject line.
Why?
Because we all known her.
Familiarity lowers our bull sh** blockers.
It doesn’t hurt that she is current.
Is using Angelina’s name too transparent for you?
Then use an influential in the community.
When I visit romance forums,
I’ll lead by talking about
a well known author’s current book.
This small talk puts readers at ease.