A good rivalry between two equally strong competitors
adds excitement and interest
to a category.
One great example is Coke and Pepsi.
The Cola Wars provide fodder for business media
and free marketing for the companies.
NBA player Chris Bosh
said on The Hour
“You have to have a rival
in sports
to make it healthy.”
That applies to business also.
Don’t have a rival?
Look again.
Your customers always have choice.