What is the biggest holiday for
discount furniture maker IKEA?
No, it is not Christmas.
It is Labor Day,
that long first weekend in September.
Why?
Because college students are relocating
and buying… student furniture.
IKEA deliberately drops their fall catalog early.
That draws the regular shoppers in.
The students,
waiting to move
and short on cash,
plan their buys.
Then Labor Day,
they visit IKEA.