I was chatting with a copywriter
specializing in radio
about tracking the effectiveness of marketing.
The easiest way with radio promotions
is to add a coupon code.
As listeners are often driving,
they won’t write down this code.
It has to be remembered.
How to achieve that?
Make the code visual.
Instead of using 3956,
use apple,
a word listeners can picture.
He also asked me to remind readers
that if they are NOT a professional copywriter,
do NOT write their own copy.
Include the cost of copy
in with the media buy.