Duct Tape Marketing has a post
on upselling to current customers.
It can be as easy as
including a flyer with additional
products or services
in with a delivery or mailing.
I do this with my private mailings also.
Whenever I send a letter,
I’ll enclose a couple of
business cards with my novel cover
and website information.
I’ll also put a sticker
with my cover and website
on the envelope.
My mom says she gets
at least one comment
every time there’s a letter
from me in her mail.
She happily gives the person
the enclosed business card.
You write actual, for real, dead-tree-letters to friends and family?? 🙂
(Grinning)
My mom thinks high tech gadgets
are stamps you don’t have to lick.
Not everyone is on the internet
and not everyone wants
to communicate via the internet.
Plus because it is rare,
it makes a BIG impact.