I recently finished the career planning book
Can This Elephant Curtsy On Cue?
written by Danielle Weinstock.
It is a great book.
I especially enjoyed
her unique insights
on dealing with unemployment
(a sure thing in the movie business).
However, I am unlikely to recommend it.
Why?
Because I can never remember the title
(too long)
and when I do,
it is too cutesy to be taken seriously.
Names are important.
Brand names, titles, company names.
Put some thought into choosing one.