Fans of Chris Brown
will recognize the line in
his latest hit
‘Forever.’
“Double your pleasure,
double your fun.”
Yep, the Doublemint slogan.
He is also shown in the video
opening the distinctive silver paper covered stick.
Is this a happy coincidence
for Wrigleys?
No.
Wrigleys has partnered
with
Ne-Yo, Chris Brown, and Julianne Hough
to remake
Big Red, Doublemint, and Juicy Fruit
jingles.
A marketer’s dream.
Chris Brown’s Forever
has been downloaded
on YouTube over 20 million
(yes, million)
times.