In a brilliant interview with Fast Company,
Ram Charan talks about
why killing ideas is necessary…
“…because the success rate of innovation
is not going to be 100 percent.
If it’s 100 percent, you’re taking no risks.”
He says that deciding what ideas to kill
is easier if there is a portfolio of innovation.
Ideas can be ranked by priority.
“…if you take one idea,
it’s going to be almost impossible to kill.”
Agreed.
If you have a product development team
and only one innovation in the pipeline,
killing that one idea
will put them out of a job.
Highly unlikely they’ll support that move.