I ran a contest
using an email list as a base.
I had a 10% response rate
but the interesting part
was how quickly recipients responded.
43% entered Day 1
43% entered Day 2
8% entered Day 3
4% entered Day 4
2% entered Day 5
What does this mean?
If you don’t get a response to your offer
within two days,
you’re not going to
(unless you resend the email).