Morrisons, a grocery store in the UK,
gives customers money back
for using their reusable grocery bag.
Customers are happy.
They think
it is a reward for being
environmentally friendly.
It isn’t.
If it was,
the compensation would apply
to EVERY reusable bag.
No.
It is a reward for marketing,
for walking around
with a Morrisons logo.
How can you reward your customers
for marketing?