Gary Bencivenga at Marketing Bullets
shares his top 3 tips
for greatness in copywriting.
The second tip,
“that the best copywriters
are the most tenacious researchers”
is one
applying to any profession.
I know
when I feel stretched for content
here at ClientK,
it is because
I haven’t been doing the reading
necessary to remain current
in new business development.
It is a clear signal
to get off my a$$
and do some work.