Subway has launched a collection of tv ads
associating their brand with a monkey.
Viewers are asked to find the sub
that doesn’t belong
(the monkey sub)
or the item that has been moved
(the monkey).
It was very effective.
I’ve seen it so often
that I now associate Subway with monkeys.
However, I doubt that is what
the marketers were trying to accomplish.
Be careful of what you associate
your brand or company with.