I recently purchased a pint
from a gelato shop.
What was written on
the top of the package?
XYZ Gelato,
Authentic Italian Ice Cream Since 2007.
Huh?
Why is the store being open
for only a year a positive?
Wouldn’t it be more compelling to say
Award Winning Authentic Italian Ice Cream
(it has won awards)?
Your packaging real estate is precious.
Ensure your most powerful message is on it.