One of the pushbacks
I get from money limited entrepreneurs
is spending on marketing
is an on going expense.
Stop spending,
the results stop too.
I agree.
That is why I always try to leverage
temporary marketing into permanent marketing.
When I was looking to advertise my book online,
I concentrated on sites
with blogs or permanent author pages.
Once I had set up the banner or cover or newsletter ads,
I also requested guest blogs
or author pages
or interviews.
These permanent features,
mentioning my site and name,
will give me results long
after my marketing spend is done.