My first novel, Breach Of Trust, launched May 1st.
My second novel, Invisible, will launch February 1st.
Because each of these products is unique,
the transition of marketing resources
between the two is easier.
Marketing the new novel
does not supercede the other.
There can even be overlap.
Marketing a replacement product
is more challenging.
What I do is
have maintenance marketing only
in the transition period.
How long should the transition period be?
It depends on the average product turnover.
I like to give it at least a month.
A month in a customer’s mind
is forever,
long enough to forget
that you marketed the old product
as being the “best ever”.