Harvard Professor Stephen M. Kosslyn
in February’s PM Network
reminds readers that
“Our brains are drawn automatically to differences.
So, if a graphic or color is brighter, bigger or darker,
that’s what people are going to look at.”
I’ve noticed recently
a marked increase
in bright yellow sport cars
instead of the usual silver or red.
Why?
If you look at the most popular car colors,
red is now in the top 5
(white is number one at 19% of all cars).
Red is no longer different.
It no longer draws the eye.
Either sports car owners are buying more yellow cars
to stand out and be noticed
Or
the same number of red sports cars are being sold
but with the color being so common,
I no longer notice them.