A loved one is at a conference right now.
This conference is held by his company
with the attendees major clients.
Of course,
his company is holding this conference
to build relationships and increase sales.
That is understood by everyone.
But why are the clients attending?
Hint: It is not to be sold to.
No, the clients are attending to meet with other clients.
Job 1 for the host company is
to faciliate this.
That means organizing meet and greets,
and not isolating attendees.
Why are clients attending your events?