A young entrepreneur I know
is planning to spend thousands of dollars
for a professional to design a logo.
And she is spending this
before she even has a product.
Yes, a logo is important,
it is a visual representation of your brand,
but the cost does not have to break the budget.
The Nike swoosh
was created for $35
($184 in today’s dollars)
by a student designer.
Put the money in the product first.