Darren at Problogger in his post about advertising
reminds us that when we promote online
to link to a landing page,
not necessarily a front page.
So say I was advertising my writing site
in the Romantic Times eNewsletter.
I wouldn’t send them to
http://businessromance.com/,
I’d send them to a page specifically set up
for Romantic Times readers.
This page would introduce visitors to the site,
talk about my latest novel, and
suggest some starting posts to read.
This automated response
is easy to do
and
makes the reader feel special.