Duct Tape Marketing has a brilliant post
on synergies.
Properly utilizing synergies is a key to success.
If you have to do something,
make that something stretch
as far as possible.
Some people ask me
why I have a travel blog.
The reason is synergy.
I found myself retyping travel advice
again and again.
I was also emailing my travel photos to buddies.
It made sense to put both online in a blog.
Saves me time,
expands my circle of influence, and
the advertising pays for the domain name.
Look at what you’re currently doing.
Can you stretch it painlessly into more?