Self Titled

One of my buddies tells everyone
that he is an alpha male. 
He isn’t. 
And that is easy to determine. 
Why? 
Because if he was an alpha male,
he wouldn’t need to tell people he was one,
they’d simply know. 

That is the same with marketing. 
If the only way your consumer “knows” something
is because you tell them over and over, 
the minute you stop telling them,
they will “forget.” 
The message won’t ever go viral. 
It won’t ever last beyond the last marketing spend. 

There has to be some truth in advertising for it to truly work.