Seasonality is a factor in many industries.
That is why we see ice cream advertising during the summer
and coffee advertising during the winter.
But is seasonality alone enough to boost sales?
Do new product launches
and increased advertising
during this “hot” time
amplify sales even more?
Usually.
By how much depends on the industry.
A recent study shows that
two-thirds of movie ticket seasonal sale increases
are caused by underlying demand.
The other third is caused
by blockbuster releases and increased advertising.