Ivan Misner asks when was the last time
you got a referral from friends or family?
In my case,
recently from my fellow business minded friends
but never from anyone else.
Why?
Because they, like our customers, need reminding.
They also need coaching.
About what need our product solves or
even what our product is.
Don’t assume that they know.
I once worked for a property management company
with a popular car brand in its name.
A decade later, I still get car buying referrals from a loved one.