One of the most brilliant marketing campaigns
I’ve seen in a while has to be
Diamond Shreddies.
Here is a favorite cereal,
thought of as boring yet dependable.
It has a core base of loyals
preventing the product from being messed with taste-wise
(or risk a New Coke disaster).
So how do you create excitement?
You rotate the product and
force consumers to look at it in a new way.
Yes, consumers know it is the same old Shreddies.
The inside joke makes the marketing even more endearing.
It might be endearing, unless they’re really selling the same thing in a new box 🙂 I haven’t actually looked in the cereal aisle…
There has to be a fine line between inside jokes and putting a “SALE!” sticker on something while increasing the price.
I’ve worked in the food industry for years, and seeing this commercial for “diamond shreddies” my question still remains the same…
Where’s the hair nets for management?