Manufacturers often pay for
placement on store shelves and
that cost varies by location.
End caps, shelves by the cashier,
middle shelves all cost more.
Is this fair?
Yes.
A study on product placement out of Cardiff
concludes that
the middle shelf is the optimal placement.
Always.
But the difference between the shelves
are magnified even more at the cashier line up.
Is it worth it?
It depends on the price.
When I’ve done the math,
it has been
but the profit varied by store.