I’ve spent the last couple weeks
doing rework for a project I’m now on.
Why?
Because the project manager keeps changing direction.
Yes, I realize that the market is fluid.
Yes, I realize that the competition is launching
with new products every day.
But changing the product constantly
means that we’re launching with no products.
Having to change the product also indicates
that we’re not developing anything sustainable.
Our proposed product does not have a competitive edge.
It is a me too
and the me too continually changes.
That is the key problem.