A Mergers and Acquisitions mentor
once told me
“Never buy a business for what it is.
Buy it for what it can be.”
Companies sell close to their full value.
Today.
Having another vision for the company
is where buyers find value.
This could be consolidation with other operations,
an overhaul of the product line up,
servicing another target customer, etc.
Whatever it is,
have a plan to add value before making a purchase.